NewtonX
AI-powered B2B research platform using a proprietary Knowledge Graph to find and verify professionals across 1.1 billion candidates for surveys, interviews, and custom research projects.
Services
Best For
When Not Ideal
Key Strengths
- ✓ Knowledge Graph indexes 1.1 billion professional records for on-demand sourcing — this is a search index, not a standing expert database, and is not directly comparable to competitors' network size claims
- ✓ 100% expert verification with two-step identity and subject matter checks eliminates respondent fraud
- ✓ Unique hybrid positioning spanning expert networks, market research, and AI analytics
- ✓ AI-moderated research delivers qualitative depth at quantitative scale and speed
- ✓ Custom recruitment for each project avoids stale panel fatigue
- ✓ Strong compliance framework: SOC 2, ESOMAR, Insights Association, MRS, BBB DPF
- ✓ NewtonX Prime provides investors scalable on-demand expert intelligence without scheduling calls
- ✓ NXAD synthetic data extends research feasibility for hard-to-reach niche segments
Watch-outs
- ⚠ Primarily optimized for survey-driven B2B research; less suited for traditional ad-hoc expert calls compared to GLG or AlphaSights
- ⚠ AI-driven sourcing trades some bespoke fit compared to human-first, relationship-based expert matching
- ⚠ Smaller company (~200 employees) compared to established players, which may limit capacity for very large concurrent engagements
- ⚠ Relatively young company (founded 2016) with less track record than established incumbents
- ⚠ Synthetic data (NXAD) may face adoption hesitancy from clients requiring purely primary research
- ⚠ Per-project pricing can be higher for large-scale projects compared to subscription-based models
Deep Dive
1 Overview
2 History
NewtonX was founded in 2016 by Germain Chastel (CEO) and Sascha Eder (COO), both former McKinsey consultants, alongside CTO Anuja Ketan. Chastel, a Harvard Business School graduate and former McKinsey partner, envisioned leveraging AI to create the best on-demand B2B knowledge access platform. The company raised a $3M seed round in 2018 followed by a $12M Series A in 2019 led by Two Sigma Ventures. Tragically, co-founder Germain Chastel passed away unexpectedly in April 2021 at age 36. Sascha Eder assumed leadership, and the company closed a $32M Series B later that year. Under Eder's continued leadership, NewtonX has expanded into AI-moderated research, synthetic data, and the NewtonX Hub platform.
3 Services in Detail
Quantitative B2B Surveys
Large-scale survey research targeting precise B2B audiences. NewtonX custom-recruits respondents via the Knowledge Graph rather than relying on standing panels, ensuring 100% verified participants. Supports market sizing, competitive intelligence, pricing research, and brand perception studies.
Expert Interviews
Qualitative one-on-one interviews with verified subject matter experts. NewtonX handles end-to-end logistics including research design, expert recruitment, recording, transcription, and translation. Experts are sourced on-demand for each project.
AI-Moderated Research
Automated expert interviews that deliver qualitative insights at survey-like scale. AI moderation reduces costs and accelerates speed-to-insight, gathering rich open-ended data from hundreds of respondents in days rather than weeks.
NewtonX Augmented Data (NXAD)
AI-driven synthetic data that uses verified B2B responses to generate augmented samples, boosting the size and feasibility of research for hard-to-reach niche segments while maintaining data integrity.
NewtonX Prime (Investment Research)
Expert intelligence solution providing investors and analysts with access to NewtonX's database of expert surveys and transcripts across sectors including tech and healthcare, replacing time-consuming expert calls with on-demand intelligence at scale.
Custom Research & Consulting
End-to-end research engagements including design, data collection, analysis, and reporting. Deliverables range from raw data exports and executive summaries to expert analysis. Supports long-term arrangements and multi-wave studies.
4 AI & Platform
NewtonX's technology stack is anchored by its proprietary Knowledge Graph, an AI/ML-powered multi-query search engine launched in 2021 that can identify professionals from a pool of over 1.1 billion across 140 industries. Unlike traditional expert networks that maintain fixed databases, the Knowledge Graph dynamically searches structured and unstructured data sources to locate exact experts for any question, then engages them through AI-generated personalized outreach. Every professional undergoes a two-step verification covering identity and subject matter expertise. Beyond sourcing, NewtonX uses AI across its workflow: AI-moderated interviews automate qualitative collection at quantitative scale, the NXAD engine extends sample feasibility for niche segments, and the Hub platform centralizes recruitment, fieldwork, and analysis.
- ◆ Knowledge Graph: ML search engine scanning 1.1B professionals across 140 industries
- ◆ Two-step expert verification (identity + subject matter) for 100% of respondents
- ◆ AI-generated personalized outreach to engage hard-to-reach experts
- ◆ AI-moderated interviews delivering qualitative insights at survey-like scale
- ◆ NXAD synthetic data generation grounded in verified B2B responses
- ◆ NewtonX Hub: centralized platform for recruitment, fieldwork, analysis, and visualization
- ◆ Hub Researcher: AI tool for accelerating data-to-insight workflows
- ◆ AI-powered compliance scanning of expert calls, emails, and surveys
5 Compliance
NewtonX maintains one of the most robust compliance frameworks in the B2B research industry. The company is SOC 2 certified with annual third-party security audits, GDPR compliant, and participates in the BBB Data Privacy Framework. On the research ethics side, NewtonX is a member of ESOMAR, the Insights Association, and the Market Research Society (MRS). AI-powered compliance monitoring proactively scans expert interactions for restricted or non-public information. The Trust Center provides transparency into security controls including penetration testing, incident response planning, and cybersecurity insurance.
- ● SOC 2 certified with annual third-party security audits
- ● GDPR compliant with comprehensive data protection policies
- ● ESOMAR, Insights Association, and MRS member
- ● BBB Data Privacy Framework participant
- ● AI-powered compliance monitoring scans expert interactions for restricted information
- ● 100% expert identity and background verification on every engagement
- ● Annual third-party penetration testing
- ● Formal incident response plan and cybersecurity insurance
- ● Public Trust Center with transparent security documentation
NewtonX operates in the B2B research and expert network space, requiring careful handling of potentially material non-public information (MNPI), particularly for investment research clients using NewtonX Prime. AI-powered compliance monitoring and 100% verification mitigate MNPI risks. SOC 2 certification, GDPR compliance, and BBB DPF participation address data security and privacy across jurisdictions. Clean regulatory record with no reported enforcement actions.
6 Client Fit
NewtonX is best suited for organizations needing high-quality, verified B2B insights at scale — particularly those conducting quantitative surveys targeting hard-to-reach professional audiences. The AI-driven custom recruitment model makes it especially valuable for clients who have struggled with traditional panel quality or need to reach niche decision-makers. Pricing and methodology are optimized for survey-driven and mixed-method research rather than ad-hoc one-off expert calls.
- → Management consulting firms needing fast, verified expert insights across industries
- → Fortune 500 enterprises conducting market research, competitive intelligence, and strategic planning
- → Market research companies needing high-quality B2B sample for hard-to-reach professional audiences
- → Financial institutions and investors using NewtonX Prime for on-demand expert intelligence
- → Technology companies conducting product research, market assessments, and competitive benchmarking
7 Notable Facts
- • Co-founder and CEO Germain Chastel, a Harvard Business School graduate and former McKinsey partner, passed away unexpectedly in April 2021 at age 36; the company successfully executed its succession plan
- • The Knowledge Graph indexes 1.1 billion professional records as a search index for custom-recruiting experts per project — this is not a standing network of opted-in experts
- • Named official B2B research partner for the 2024 GRIT Business & Innovation Report
- • Acquired Merlin Guides, a training software company, in September 2019
- • Series B led by Marbruck Investments with support from UBS O'Connor-backed Level One Fund, Gaingels, and Heliad Partners
- • Revenue estimated at approximately $38.5 million in 2023 (single source: GetLatka self-reported data) with 200+ employees
- • Claims to be the only expert network guaranteeing 100% identity and expertise verification of every respondent
- • Publicly confirmed clients include McKinsey, Salesforce, Google Cloud, Microsoft, Pinterest, and Figma (verified via published case studies and press releases); also partnered with Fortune Analytics for CFO survey products
- • All three co-founders had consulting or tech backgrounds: Chastel and Eder from McKinsey, Ketan from healthcare tech
8 Source Notes & Methodology
- ℹ NewtonX official website (newtonx.com) — company overview, services, team, certifications, and press releases
- ℹ PRNewswire (March 2021) — Knowledge Graph launch announcement
- ℹ Tracxn and Crunchbase — funding round details and company financials
- ℹ Built In NYC — Series A funding announcement ($12M, Two Sigma Ventures)
- ℹ GetLatka — 2023 revenue ($38.5M) and team size data
- ℹ NewtonX Trust Center (trust.newtonx.com) — SOC 2, GDPR, and security controls
- ℹ ESOMAR Directory — membership verification
- ℹ Greenbook — GRIT report partnership and AI research coverage
- ℹ The 1.1B+ Knowledge Graph figure represents a search index of professional records, not a standing expert network; NewtonX custom-recruits per project from this index
- ℹ GetLatka revenue figure ($38.5M) is from a single self-reported data source and may not reflect current financials
9 Data Confidence Ratings
Each data point in this profile is graded for source confidence. Here's what each badge means:
This profile's ratings
10 How We Researched This
This profile was researched and written by the ExpertNetworks.net editorial team using a multi-source methodology:
- Primary sources: Company website, press releases, SEC/regulatory filings, and official announcements
- Third-party verification: Industry reports (Integrity Research, Inex One), news coverage (TechCrunch, Bloomberg, FT), and data aggregators (PitchBook, Tracxn, Crunchbase)
- Cross-referencing: Claims were checked against multiple independent sources where possible; single-source claims are flagged
- Confidence grading: Each data point is rated as Verified, Positioning (company-claimed), or Inference (estimated from indirect evidence)
We do not accept payment from any expert network for inclusion or favorable coverage. If you spot an error, contact us with the correction and source.
Last fact-checked: 2026-03-07