INEX ONE
The leading expert network marketplace and aggregator, enabling clients to access 170+ expert networks through a single platform with centralized compliance, spend analytics, and workflow management.
Services
Best For
When Not Ideal
Key Strengths
- ✓ Only true marketplace aggregating 170+ expert networks — no equivalent competitor at this scale
- ✓ Neutral positioning: does not compete with expert networks, creating alignment of interests
- ✓ Centralized compliance dashboard eliminates inconsistent policies across network providers
- ✓ Spend analytics enable data-driven vendor management and cost optimization
- ✓ Prestigious investor base including McKinsey, BCG, Oliver Wyman, and major PE firms validates market position
- ✓ Industry-standard Market Sizing report establishes thought leadership and credibility
- ✓ Free AI transcription and LLM chat included with every call — significant cost savings
- ✓ 90 NPS score (Q4 2025) — exceptionally high customer satisfaction
- ✓ SOC 2 certified with three lines of defense compliance framework
- ✓ 100%+ annual revenue growth every year since founding on just $3M in seed funding
- ✓ Ranked #134 on FT's Europe's Fastest-Growing Companies 2025 (>1,100% revenue growth)
- ✓ 8,000+ users across 700+ companies including 7 of top-10 consulting firms
- ✓ Offices in Stockholm, New York, Paris, Raleigh, and Singapore
Watch-outs
- ⚠ Adds an additional platform layer and cost on top of expert network fees
- ⚠ Value proposition is weaker for organizations using only one or two networks
- ⚠ Does not own expert supply — dependent on connected networks for expert quality
- ⚠ Relatively small company that has raised only $3M in funding; limited war chest compared to expert networks themselves
- ⚠ Platform adoption requires changing established workflows for network-by-network engagement
- ⚠ AI capabilities are focused on routing and analytics rather than direct expert matching
Deep Dive
1 Overview
2 History
INEX ONE was founded in 2018 by four co-founders: Max Friberg and Filip Gruvstad (both ex-McKinsey consultants) along with Josefine Vinberg and Mehdi Rejraji (both from tech backgrounds). Max Friberg had previously co-founded Previro, a Swedish expert network in 2016, which he sold to Workvi when starting INEX ONE (Workvi later sold Previro to Danish Knowledge Gate in late 2019). The founding team identified a fragmentation problem — corporate buyers were juggling relationships with multiple networks, each with its own portal, compliance process, and invoicing system. Friberg described leaving McKinsey as 'like jumping off a bullet train.' The company raised a $3M seed round in August 2021, attracting a remarkable roster of investors including senior partners from McKinsey, BCG, Oliver Wyman, and Kearney, plus PE firms Advent International, Triton Partners, Accent Capital, and Curitas Ventures. Board members included Richard Thornton (former CCO and deputy CEO at Cint), Bradford Brown and Ajay Gupta (both McKinsey Senior Partner emeriti). The diversity of investors from across the consulting and PE ecosystem validated the platform's neutral marketplace positioning. Since then, INEX ONE has scaled to serve 8,000+ users across 700+ companies from offices in Stockholm, New York, Paris, Raleigh, and Singapore. The company has achieved 100%+ annual revenue growth every year since founding, reaching an estimated ~$25M in 2025 on just $3M in total funding — making it one of the most capital-efficient companies in the expert network industry. The legal entity is AB Leverache (Swedish corporation).
3 Services in Detail
Expert Network Marketplace
Core platform enabling clients to access 170+ expert networks and survey providers through a single interface. Clients submit project briefs once and distribute to multiple networks simultaneously, receiving expert profiles and scheduling calls through unified workflows.
Compliance Dashboard
Centralized compliance monitoring across all expert network interactions. Tracks cooling-off periods, conflict-of-interest declarations, and MNPI policies across every connected network, providing audit trails and compliance reporting for regulated clients.
Spend Analytics & Optimization
Data-driven analytics showing spend distribution across expert networks, cost per call by topic and geography, network performance metrics, and optimization recommendations to reduce total cost of expert access.
Survey Project Management
Integrated survey management enabling clients to launch, track, and analyze survey projects across multiple survey providers through the same platform used for expert calls.
Knowledge Repository
Centralized storage and search for past expert interactions, transcripts, and research outputs. Enables organizations to build institutional knowledge and avoid duplicating previous research efforts.
AI Transcription & LLM Chat
Every call is automatically transcribed within 15 minutes using LLM-based speech-to-text, with AI-generated summaries and timestamped quotes — included free. Users build a private, searchable transcript library and can query it using natural-language LLM chat to extract quotes, compare vendor rankings, and generate structured data tables across multiple interviews.
Industry Research & Market Reports
INEX ONE publishes the annual Expert Network Market Sizing report and maintains the Expert Network Directory and M&A tracker, providing the industry's most comprehensive independent analysis of market trends, sizing, and consolidation activity.
4 AI & Platform
INEX ONE's technology platform is designed as a marketplace orchestration layer. The platform uses AI-powered search to help clients find the right expert networks for specific topics, geographies, and methodologies. Intelligent routing algorithms analyze historical performance data to recommend which networks are most likely to deliver high-quality experts for a given brief. The platform integrates directly with network APIs where available, streamlining the workflow from brief submission through expert delivery and call scheduling. Analytics dashboards provide real-time visibility into network performance, spend, and compliance status across all providers.
- ◆ AI-powered search across 170+ connected expert networks
- ◆ Intelligent network routing based on historical performance data
- ◆ Unified project management for expert calls and surveys across providers
- ◆ Real-time compliance monitoring and audit trail across all network interactions
- ◆ Spend analytics with cost optimization recommendations
- ◆ LLM-powered transcript chat for natural-language queries across all stored transcripts
- ◆ AI transcription within 15 minutes of call completion with auto-generated summaries
- ◆ Knowledge repository with search across past expert interactions
- ◆ API integrations with major expert network platforms
- ◆ Centralized billing and invoicing across all network providers
5 Compliance
INEX ONE was designed from inception as a compliance-first platform. The centralized compliance dashboard provides a single view across all expert network interactions regardless of provider, enabling regulated clients — particularly in private equity and asset management — to maintain consistent compliance standards. The platform tracks cooling-off periods, manages conflict-of-interest declarations, and provides audit trails for all interactions. By centralizing compliance monitoring, INEX ONE helps clients avoid the risk of inconsistent policies across different network providers.
- ● Centralized compliance dashboard across 170+ expert networks
- ● Unified cooling-off period tracking across all providers
- ● Conflict-of-interest monitoring and declaration management
- ● Complete audit trail for all expert interactions across networks
- ● Compliance reporting for regulated industries (PE, asset management)
- ● SOC 2 certified with ISO 27001 certified data center infrastructure
- ● Three lines of defense: partner vetting, central oversight, and global monitoring
- ● Consistent MNPI policy enforcement across multiple network providers
- ● Annual recertification of all partner expert networks
- ● Vendor risk management and network performance tracking
INEX ONE serves as a compliance orchestration layer for clients who engage multiple expert networks. The platform's value proposition is particularly strong for regulated buyers in private equity and asset management, where consistent compliance documentation across all network interactions is critical. By centralizing monitoring, INEX ONE reduces the compliance burden that grows with each additional network relationship.
6 Client Fit
INEX ONE is purpose-built for organizations that work with multiple expert networks and need a centralized way to manage those relationships. The platform delivers the most value to high-volume buyers who can leverage spend analytics and network performance data to optimize their expert network portfolio. Smaller organizations using only one or two networks may find less value in the aggregation layer.
- → Private equity firms managing due diligence across multiple network providers
- → Management consulting firms needing consistent expert access across client engagements
- → Asset managers requiring centralized compliance monitoring for regulated research
- → Corporations scaling their expert network usage across business units
- → Research teams wanting data-driven network selection and spend optimization
7 Notable Facts
- • Founded by two ex-McKinsey consultants (Max Friberg, Filip Gruvstad) and two tech entrepreneurs (Josefine Vinberg, Mehdi Rejraji)
- • Seed round investors included McKinsey, BCG, Oliver Wyman, Kearney, Advent International, and Triton Partners — an unprecedented coalition of consulting and PE firms
- • Board members include Richard Thornton (former CCO/deputy CEO of Cint) and two McKinsey Senior Partner emeriti
- • Revenue reached 104M SEK (~$10M) by end of 2024; estimated ~$25M in 2025
- • Revenue per employee of ~$1.1-1.3M — exceptionally high for a SaaS company
- • Ranked #134 on Financial Times' Europe's Fastest-Growing Companies 2025 (>1,100% revenue growth)
- • 90 NPS score in Q4 2025 — among the highest in the expert network industry
- • SOC 2 certified; hosted on SOC 2 and ISO 27001 certified infrastructure
- • Publishes the definitive annual Expert Network Market Sizing report (2025 edition valued the industry at $2.5B+)
- • Maintains the most comprehensive Expert Network Directory and M&A tracker in the industry
- • Platform serves 8,000+ users across 700+ companies with 170+ expert networks globally
- • Max Friberg previously co-founded Previro (Swedish expert network, 2016) before starting INEX ONE
- • Legal entity is AB Leverache (Swedish corporation)
- • Clients include 7 of top-10 strategy consulting firms, 4 of top-10 PE firms, 8 of top-10 market research firms
8 Source Notes & Methodology
- ℹ INEX ONE official website (inex.one) — platform overview, marketplace description, and blog
- ℹ Tracxn — funding details ($3M seed, August 2021), revenue (104M SEK as of Dec 2024), team size
- ℹ INEX ONE newsroom — seed funding announcement with investor details
- ℹ Financial Times — Europe's Fastest-Growing Companies 2025 ranking (#136)
- ℹ INEX ONE Market Sizing Report (2025) — global expert network industry valued at $2.5B+
- ℹ Crunchbase — company profile, founding date, and investor list
- ℹ ZoomInfo — headquarters location and company overview
- ℹ GetLatka — revenue estimate (~$25M for 2025)
- ℹ INEX ONE Trust & Security page — SOC 2 certification and data protection details
- ℹ INEX ONE Compliance blog — Three Lines of Defense framework
- ℹ INEX ONE AI info page — transcription and LLM chat feature details
- ℹ Unleashed Podcast Ep. 426 — Max Friberg interview on founding story
- ℹ The Org — INEX ONE org chart and leadership profiles
9 Data Confidence Ratings
Each data point in this profile is graded for source confidence. Here's what each badge means:
This profile's ratings
10 How We Researched This
This profile was researched and written by the ExpertNetworks.net editorial team using a multi-source methodology:
- Primary sources: Company website, press releases, SEC/regulatory filings, and official announcements
- Third-party verification: Industry reports (Integrity Research, Inex One), news coverage (TechCrunch, Bloomberg, FT), and data aggregators (PitchBook, Tracxn, Crunchbase)
- Cross-referencing: Claims were checked against multiple independent sources where possible; single-source claims are flagged
- Confidence grading: Each data point is rated as Verified, Positioning (company-claimed), or Inference (estimated from indirect evidence)
We do not accept payment from any expert network for inclusion or favorable coverage. If you spot an error, contact us with the correction and source.
Last fact-checked: 2026-03-07